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The world's premier holiday lighting company.


The world's premier holiday lighting company.

For Over 100 Years

GE branded holiday products have become the symbol of both tradition and innovation in holiday lighting with our advanced technology and the industry's highest standards.

Our commitment to excellence and uncompromising quality is the reason GE branded holiday lights are chosen to illuminate historical and national landmarks, such as the National Christmas Tree in Washington, D.C. and the White House Tree.

National Christmas Tree 2012


GE branded holiday lighting packaging features easy to understand icons to help you choose the decorating pieces that are perfect for you.

Lighting Innovation

GE branded products have a proud tradition of setting new trends in lighting, pre-lit artificial trees, and outdoor decor. Our newest Color Effects® sets feature 6 colors, 40 functions, and an easy to use remote control.

just cut® trees

GE branded pre-lit trees are the most realistic trees in the industry. They're also engineered with technologies such as Easy Shape Technology® pre-shaped branches for a quick, easy setup and Easy Light Technology® for a cord-free tree assembly.